With outdoor advertising a major casualty of the pandemic, marketers are having to come up with inventive ways to get their billboards seen by everyone sheltering indoors. Burger King has come up with one way around it—by bribing people with Whoppers.
With outdoor advertising a major casualty of the pandemic, marketers are having to come up with inventive ways to get their billboards seen by everyone sheltering indoors. Burger King has come up with one way around it—by bribing people with Whoppers.
BK will then send them a direct message with a buy-one-get-one-free code to be redeemed on the BK App. The free burgers, one per person, are only available via participating U.S. restaurants, and not with delivery.
The campaign was created by David Buenos Aires.
Source: Ad Age Alexandra Jardine: See full article here