Outdoor 101 for College Students

At Billboard Source, we're constantly getting inquiries from students across the country regarding questions they have about Outdoor Advertising for a marketing or advertising class project.

So, we've taken some of the most popular requests and made a great booklet you can download with lots of helpful information. Included is just about everything one needs to know about Outdoor Advertising and how to use it for your project.

• Need to know who the top national advertisers are for Outdoor . . . It's in there!
• How does Outdoor compare to other media (Radio, TV) . . . We tell you.
• What calculation formulas does Outdoor use for reach, frequency, circulation, etc. . . . Explanations for each are included.
• Can you give me an example of a media plan including Outdoor? . . We do and more.
• How much does a billboard cost? . . . Average rates for the top US cities are included.
• What makes a good billboard? . . . We show you.
• What are the other types of Outdoor advertising? . . . We give you photos and information about each.

Plus lots more including industry history and practical advice for real-world situations.

For a limited time only, download your own copy for just $12.99. It's easy and quick!