Benefits

• Targets specific audiences demographically and geographically
• Creates rapid consumer top-of-mind awareness.
• Provides continuous presence, up to 18 hours every day,resulting in high frequency multiples
• Maximizes brand awareness and is ideal for new product/service introductions.
• Stimulates sales near point-of-purchase locations.
• Provides efficiencies to media plans by lowering cost per thousand impressions

Distribution

• Widely distributed throughout markets reflecting consumer traffic patterns
• Located in commercial areas on primary and secondary arteries

Size

• Copy Area: H 10’ 5” x W 22’ 8”

Production

• Printed using a silkscreen or lithographic process
• The cost of paper varies according to the complexity of the design and quantity ordered

Contract Terms

• Typically purchased four weeks or longer
  Media companies posts every Monday, except holidays
• Purchased as daily gross rating points: A #50 GRP delivers daily exposure opportunities equivalent to 50% of the adult population in a market

Layout

• Bleed area H 5.75” x W 11.75”
• Copy area H 5.25” x W 11.25”
• Size is based on a 1/2” = 1’ scale

Digital Requirements

• Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
• Supply on Macintosh formatted CD or DVD
• Software: Illustrator, Photoshop, Freehand & QuarkXpress
• Specify Pantone colors for all flat tones.
• Include both screen and printer fonts OR convert to paths/outlines
• Photoshop imports must be saved as .eps or .tif CMYK images
• A color print out of layout for color matching

For more information CLICK HERE
Or call us at 800-609-5259