Digital Requirements
- Offers versatility for short-term seasonal and regional campaigns
- Generates brand awareness and is ideal for new product/service introductions
- Stimulates sales near point-of-purchase locations
- Targets pedestrians as well as motorists
- Penetrates neighborhoods and pinpoints demographic and socio-economic areas
- Provides efficiencies to media plans by lowering cost per thousand impressions
Distribution
- Widely distributed throughout markets reflecting consumer traffic patterns
- Located in commercial areas on primary and secondary arteries
Size
Production
- Printed using a silkscreen or lithographic process
- The cost of paper varies according to the complexity of the design and quantity ordered
Contract Terms
- Typically purchased four weeks or longer
Media companies posts every Monday, except holidays
- Purchased as daily gross rating points A #50 GRP delivers daily exposure opportunities equivalent to 50% of the adult population in a market
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Contract Terms
- Bleed area H 5.5” x W 11.5”
- Copy area H 4.5” x W 10.5”
- Size is based on a 1” = 1’ scale
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
For more information CLICK HERE
Or call us at 800-609-5259
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