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airport display exaple

airport displays

Benefits

  • Located throughout airport terminals to allow advertisers to communicate directly with the airport audience
  • Air travelers arrive at airports on average 2 hrs prior to departure allowing maximum exposure
  • Interior displays are usually backlit
  • Delivers the elusive and highly desirable audience of business and leisure travelers
  • Reach consumers in arrival and departing areas: ticketing, baggage claim, concourses, retail shops and VIP lounges
  • Designed to attract attention, brand companies, products or services, encourage point of sale

Distribution

  • Located in almost every airport in the US and the world

Size

  • Varies according to type of display

Production

  • Varies according to type of display

Contract Terms

  • Typically purchased four weeks or longer
  • Typically purchased in mult-market campaigns.
  • Number of locations contracted determines coverage and cost


Types

  • Dioramas
  • Double Diramas
  • Spectaculars
  • Wall Wraps
  • Overhead Spectaculars
  • Floor Exhibits
  • Luggage Carts
  • Courtesy Phone Centers
  • Show Casesn Rail Systems
  • Banner Poles
  • Airport Buses
  • Jet Ways
  • Murals/Banner

Digital Requirements

  • Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
  • Supply on Macintosh formatted CD or DVD
  • Software: Illustrator, Photoshop, Freehand & QuarkXpress
  • Specify Pantone colors for all flat tones.
  • Include both screen and printer fonts OR convert to paths/outlines
  • Photoshop imports must be saved as .eps or .tif CMYK images
  • A color print out of layout for color matching

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