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billboard example

billboards

Benefits

  • Rotating
  • Delivers high frequency at each location
  • Reach builds as the bulletin is moved to
    different locations
  • Provides continuity of an advertising message throughout the year
  • Sustains name and image awareness
  • Permanent
  • Delivers high frequency
  • Builds reach over an extended period of time
  • Assures dominance in selected area(s)

Distribution

  • Positioned on highly visible, heavy traffic locations such as expressways, primary arteries, and major intersections

Size

  • Rotary Bulletin Size: H 14’ x W 48’
  • Extension Size: Maximum H 5’6” x W 2’
  • Permanent Bulletins and Extension Sizes may vary depending on location

Production

  • Durable, computer-painted vinyl provides a broad palette for innovative designs

Contract Terms

  • Typically purchased 16 weeks or longer
  • Shorter term programs and rates are offered
  • Purchased individually or by daily gross rating points


Layout

  • Bleed area H 3.75” x W 12.25”
  • Copy area H 3.5” x W 12”
  • Size is based on a 1/4” = 1’ scale

Digital Requirements

  • Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
  • Supply on Macintosh formatted CD or DVD
  • Software: Illustrator, Photoshop, Freehand &
    QuarkXpress
  • Specify Pantone colors for all flat tones.
  • Include both screen and printer fonts OR
    convert to paths/outlines
  • Photoshop imports must be saved as .eps or .tif CMYK images
  • A color print out of layout for color matching

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