Benefits

• Reaches captive commuters, shoppers and business professionals
• Offers “face-to-face” impact in trains, on platforms, in waiting areas, and in high traffic corridors
• Delivers messages in an uncluttered, visually stimulating environment
• Provides impressions in upscale areas often unreached by traditional out-of-home displays

Distribution

• Available in the major metropolitan markets

Size

• Wide variety of backlit displays and non-backlit posters

Production

• Backlit displays are produced using either Duratrans™ transparencies or Digitrans™
• Non-backlit posters produced by silkscreen, lithography, or digital printing
• Production varies by display type
  

Contract Terms

• Contract periods vary by product and market
• Typically purchased four weeks or longer
• Typically purchased in mult-market campaigns. Number of locations contracted determines coverage and cost

Layout

• Varies according to type of display
  

Digital Requirements

• Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
• Supply on Macintosh formatted CD or DVD
• Software: Illustrator, Photoshop, Freehand & QuarkXpress
• Specify Pantone colors for all flat tones.
• Include both screen and printer fonts OR convert to paths/outlines
• Photoshop imports must be saved as .eps or .tif CMYK images
• A color print out of layout for color matching

For more information CLICK HERE
Or call us at 800-609-5259