Benefits

• Located throughout shopping malls to allow advertisers to communicate directly with consumers
• 70% of all consumers purchases take place in a mall
• Targets consumers ready to make a purchase
• Delivers highly desirable audience ready to shop, open to buying and receptive to advertising
• Designed to attract attention, brand companies, products or services, encourage point of sale
  

Distribution

• Located in almost every mall in the US and the world

Size

• Varies according to type of display

Production

• Printed using a silkscreen or lithographic process
• The cost of paper varies according to the complexity of the design and quantity ordered

Contract Terms

• Typically purchased four weeks or longer
• Typically purchased in mult-market campaigns. Number of locations contracted determines coverage and cost

Types

• Dioramas
• Double Dioramas
• Spectaculars
• Wall Wraps
• Backlit Directory Displays
• Floor Exhibits
• Shopping Carts
• Banner Poles
• Sky Murals/Banners
• Integrated Markting Programs

Digital Requirements

• Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
• Supply on Macintosh formatted CD or DVD
• Software: Illustrator, Photoshop, Freehand & QuarkXpress
• Specify Pantone colors for all flat tones.
• Include both screen and printer fonts OR convert to paths/outlines
• Photoshop imports must be saved as .eps or .tif CMYK images
• A color print out of layout for color matching

For more information CLICK HERE
Or call us at 800-609-5259