Benefits

• Flexibility is the main advantage of this unique product
• This product can be used to achieve market saturation, or be skewed to reach a specific demographic target
• It can also be used geographically by providing coverage in and around specific venues such as schools, sporting
  events and conventions
• Draws attention to a message by bringing it directly to the consumer
• Creative possibilities include embellishments, interactive
  displays, and promotional programs

Distribution

• The vehicle is driven along a specific route or to a certain location and parked
• Available in select metropolitan markets

Size

• Sizes and substrate usage vary according to each media service provider
• Typical Copy Area: H 10’5” x W 22’8” Vinyl

Production

• Paper posters are printed using a silkscreen or lithography process
• The cost of paper varies according to the complexity of the design and quantity ordered
• Vinyl is durable, computer painted and provides a broad palette for innovative designs

Contract Terms

• Purchased individually

Layout

• Varies according to type of display - paper or vinyl
  

Digital Requirements

• Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
• Supply on Macintosh formatted CD or DVD
• Software: Illustrator, Photoshop, Freehand & QuarkXpress
• Specify Pantone colors for all flat tones.
• Include both screen and printer fonts OR convert to paths/outlines
• Photoshop imports must be saved as .eps or .tif CMYK images
• A color print out of layout for color matching

For more information CLICK HERE
Or call us at 800-609-5259