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premiere panel billboard example

premiere panel billboard

Benefits

  • Targets desired consumers demographically and geographically
  • Creates and reinforces brand awareness in
    the marketplace
  • Builds high frequency with continuous presence
  • Stimulates sales near point-of-purchase locations
  • Combines the creative impact of a bulletin with the reach and frequency of a poster program

Distribution

  • Customized programs can cover an entire market or pinpoint desired consumer target groups
  • Rotary programs are offered in most major markets

Size

  • Copy Area: H 12’ 3” x W 24’ 6”
  • Extension Size: Maximum H 3’6” x W 1

Production

  • Durable, computer-painted vinyl provides a broad palette for innovative designs

Contract Terms

  • Typically purchased 16 weeks or longer
  • Shorter term rates and programs are offered
  • Purchased individually


Layout

  • Mechanical Size: H 6.375” x W 12.5”
  • Copy area: H 6.125” x W 12.25”
  • Size is based on a 1/2” = 1’ scale

Digital Requirements

  • Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
  • Supply on Macintosh formatted CD or DVD
  • Software: Illustrator, Photoshop, Freehand & QuarkXpress
  • Specify Pantone colors for all flat tones.
  • Include both screen and printer fonts OR convert to paths/outlines
  • Photoshop imports must be saved as .eps or .tif CMYK images
  • A color print out of layout for color matching

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