Benefits

• Taxis are a demand led medium
• Taxis follow the population flow throughout the day
• An excellent point of sale medium. Taxi advertising brings your message within close proximity to the buying decision
• Fantastic at reaching businessmen, tourists and the convention trade
• The design size is the same proportion as a 14x48 bulletin, making artwork easy
• Taxis are never “zoned out,” ensuring that you reach all of the affluent, upscale neighborhoods
• Eye-level mobile medium, pedestrian, vehicular and in-taxi audience
• Dominant in city centers

Distribution

• Located in most major markets in US

Size

• 2 Sided Tops:
  Finish Size: 14” x 48”
  Art Size: 7” x 24”
• 3 Sided Tops:
  Finish Size: 14” x 48”
  Art Size: 7” x 24”
• Rear Panel :
  Finish Size: 14” x 30”
  Art Size: 7” x 15”
• Taxi Trunk
  Finish Size: 14” x 30”
  Art Size: 7” x 18”

Production

• Vinyl substrate backlit insert.

Contract Terms

• Typically purchased 4 - 52 weeks.

Digital Requirements

• Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
• Supply on Macintosh formatted CD or DVD
• Software: Illustrator, Photoshop, Freehand & QuarkXpress
• Specify Pantone colors for all flat tones.
• Include both screen and printer fonts OR convert to paths/outlines
• Photoshop imports must be saved as .eps or .tif CMYK images
• A color print out of layout for color matching

For more information CLICK HERE
Or call us at 800-609-5259