Benefits

• Offers outstanding visibility and quality impressions with a glass showcase
• Delivers high circulation figures due to its curbside positioning along main roadways
• Maintains high visual impact 24 hours a day, using back-lit illumination
• Economical medium providing low cost impressions

Distribution

• Penetrates areas where other out-of-home coverage is limited or unavailable
• Available in select major metropolian markets
  

Size

• Copy Area: H 65” x W 44”

Production

• Excellent four-color reproduction
• The cost of paper varies according to the complexity of the design and the quantity ordered

Contract Terms

• Typically purchased four weeks or longer
• Purchased as daily gross rating points:
  A #50 GRP delivers daily exposure opportunities equivalent to 50% of the adult population in a market
  

Layout

• Bleed area H 17.25” x W 12”
• Copy area H 16.25” x W 11”
• Size is based on a 1/4” = 1” scale
  

Digital Requirements

• Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
• Supply on Macintosh formatted CD or DVD
• Software: Illustrator, Photoshop, Freehand & QuarkXpress
• Specify Pantone colors for all flat tones.
• Include both screen and printer fonts OR convert to paths/outlines
• Photoshop imports must be saved as .eps or .tif CMYK images
• A color print out of layout for color matching

For more information CLICK HERE
Or call us at 800-609-5259