Benefits
- Reaches a captive commuters, shoppers and business
professionals
- Offers “face-to-face” impact in buses, at stops, in
waiting areas, and in high traffic locations
- Delivers messages in an immediate and impactful way
- Provides impressions in upscale areas often unreached
by traditional out-of-home displays
Distribution
- Available in the major metropolitan markets
Size
- Varies according to type of display
Production
- Posters produced by silkscreen, lithography, or
digital printing
- Production varies by display type
Contract Terms
- Typically purchased four weeks or longer
- Number of locations contracted determines coverage
and cost
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Layout
- Varies according to type of display
Digital Requirements
- Digital resolution at this scale is best at 600dpi
but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand &
QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR
convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif
CMYK images
- A color print out of layout for color matching
For more information CLICK HERE
Or call us at 800-609-5259
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