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Billboards (Bulletins)

Billboards (Bulletins)

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Delivers high frequency. Located on highly visible, heavy traffic locations such as expressways, highways and major intersections.

Cost

Space: Avg. $1,500 - $5,000/mo each.
High demand units $10,000+/mo.
Market, location, # of units and contract length influence pricing
Production: Avg. $1,200 each unit

30-Sheet Posters

30-Sheet Posters

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Purchased in multiples, these provide efficiencies to media plans by lowering cost per thousand impressions. Ideal for new product or service campaigns within a market.

Cost

Space: Avg. $4,500/mo. for 5 posters
Market, location, # of units and contract length influence pricing
Production: Avg. $100 each poster

8-Sheet Posters

8-Sheet Posters

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Purchased in multiples, offers versatility for short-term seasonal and regional campaigns.Great for targeting ethnic areas.

Cost

Space: Avg. $5,000/mo. for 20 posters
Market, location, # of units and contract length influence pricing
Production: Avg. $50 each poster

Mobile Billboard

Mobile Billboards

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Flexibility is the main advantage of this unique “mobile billboard.” This product can be used to achieve market saturation, or be skewed to reach a specific demographic target.

Cost

Avg. $1,000 a day.
Market, travel time, # of days influence pricing
Production: Avg. $600-$800

Premiere Panel

Premiere Panel

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Targets desired consumers demographically and geographically. Combines the creative impact of a bulletin with the reach and frequency of a poster program.

Cost

Space: Avg. $2,500 - $3,500/mo each.
Market, location, # of units and contract length influence pricing
Production: Avg. $600 each unit
Premiere Square

Premiere Square

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Unusual size creates a dramatic impact. Ideal for targeting specific market segments within a marketplace.

Cost

Space: Avg. $3,500 - $5,000/mo each.
High demand units $10,000+/mo.
Market, limited inventory and contract length influence pricing
Production: Avg. $1,200 each unit

Airport Displays

Airport Displays

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Purchased as a package of multiple displays. Captures the attention of passengers throughout their entire airport visit from gate check-in to baggage claim.

Cost

Space: Package Avg. $25,000/mo. for 20 displays
High demand displays priced seperately.
Airport Size, # of units and contract length influence pricing

Commuter Rail Displays

Commuter Rail Displays

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Purchased as a package of multiple displays. Reaches captive, often upscale suburban commuters, shoppers and business professionals. Offers “face-to-face” impact on platforms, waiting areas, and high traffic corridors.

Cost

Space: Package Avg. $25,000/mo. for 30 displays
High demand displays priced seperately.
Market, # of units and contract length influence pricing
Wallscapes

Wallscapes

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Accommodates a wide variety of unusual creative sizes and shapes. Towers above the streets, creating a spectacular landmark and eye-catching medium.

Cost

Space: Avg. $15,000/mo each.
High profile walls can cost considerable more.
Market, limited inventory and contract length influence pricing
Production: Based on size and installation

Mall Displays

Mall Displays

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Purchased as a package of multiple displays. Delivers messages to an audience that is ready to make a purchase. Reaches targeted demographic groups.

Cost

Space: Package Avg. $5,500/mo. for 8 displays
High demand displays priced seperately.
Mall Size, # of units and contract length influence pricing
Production: Avg. $50 each poster

Transit (Bus) Displays

Transit (Bus) Displays

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Purchased as a package of multiple displays. Delivers high profile exposure near point of purchase locations. Generates quick recall, which can establish brand awareness.

Cost

Space: Package Avg. $5,500/mo. for 5 displays
Total bus wraps priced seperately.
Market, # of units and contract length influence pricing
Production: Avg. $50 each poster

Transit (Bus) Shelters

Transit (Bus) Shelters

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Purchased in multiples, this product offers outstanding visibility and quality impressions within a glass showcase. Delivers high circulation figures due to its curbside positioning along main roadways.

Cost

Space: Avg. $5,000/mo. for 10 units
Market, location, # of units and contract length influence pricing
Production: Avg. $50 each poster

billboardsource.com logo Taxi Displays

Taxi Displays

Details
Purchased as a package of multiple displays.Taxis follow the population flow throughout the day. As excellent point-of-sale medium, Taxi advertising brings your message within close proximity to the buying decision.

Cost

Space: Package Avg. $14,500/mo. for 50 tops
Market, # of units and contract length influence pricing
Production: Avg. $25 each poster

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