Commuter Rail Displays

<< Back to Products

Targets the on-the-go commuter with strategically placed displays.

Benefits

  • Reaches captive commuters, shoppers and business professionals
  • Offers “face-to-face” impact in trains, on platforms, in waiting areas, and in high traffic corridors
  • Delivers messages in an uncluttered, visually stimulating environment
  • Provides impressions in upscale areas often unreached by traditional out-of-home displays

Distribution

Available in the major metropolitan markets.

Production

Backlit displays are produced using either Duratrans™ transparencies or Digitrans™. Non-backlit posters produced by silkscreen, lithography, or digital printing. Production varies by display type.

Size

Wide variety of backlit displays and non-backlit posters.

Layout

Varies according to type of display.

Cost

Space: Package Avg. $25,000/mo. for 30 displays
High demand displays priced seperately.
Market, # of units and contract length influence pricing

Contract Terms

Contract periods vary by product and market. Typically purchased four weeks or longer. Typically purchased in mult-market campaigns. Number of locations contracted determines coverage and cost.

Digital Requirements

  • Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
  • Supply on Macintosh formatted CD or DVD
  • Software: Illustrator, Photoshop, Freehand & QuarkXpress
  • Specify Pantone colors for all flat tones.
  • Include both screen and printer fonts OR convert to paths/outlines
  • Photoshop imports must be saved as .eps or .tif CMYK images
  • A color print out of layout for color matching
Download a PDFDownload a PDF
Benefits

Benefits

  • Reaches captive commuters, shoppers and business professionals
  • Offers “face-to-face” impact in trains, on platforms, in waiting areas, and in high traffic corridors
  • Delivers messages in an uncluttered, visually stimulating environment
  • Provides impressions in upscale areas often unreached by traditional out-of-home displays
Features

Distribution

Available in the major metropolitan markets.

Production

Backlit displays are produced using either Duratrans™ transparencies or Digitrans™. Non-backlit posters produced by silkscreen, lithography, or digital printing. Production varies by display type.

Specs

Size

Wide variety of backlit displays and non-backlit posters.

Layout

Varies according to type of display.

Pricing

Cost

Space: Package Avg. $25,000/mo. for 30 displays
High demand displays priced seperately.
Market, # of units and contract length influence pricing

Contract Terms

Contract periods vary by product and market. Typically purchased four weeks or longer. Typically purchased in mult-market campaigns. Number of locations contracted determines coverage and cost.

Requirements

Digital Requirements

  • Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
  • Supply on Macintosh formatted CD or DVD
  • Software: Illustrator, Photoshop, Freehand & QuarkXpress
  • Specify Pantone colors for all flat tones.
  • Include both screen and printer fonts OR convert to paths/outlines
  • Photoshop imports must be saved as .eps or .tif CMYK images
  • A color print out of layout for color matching
Download a PDFDownload a PDF
<< Back to Products