Mall Displays

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Used to reach shoppers with spending on their mind and for branding to them.

Benefits

  • Located throughout shopping malls to allow advertisers to communicate directly with consumers
  • 70% of all consumers purchases take place in a mall
  • Targets consumers ready to make a purchase
  • Delivers highly desirable audience ready to shop, open to buying and receptive to advertising
  • Designed to attract attention, brand companies, products or services, encourage point of sale

Distribution

Located in almost every mall in the US and the world.

Production

Printed using a silkscreen or lithographic process. The cost of paper varies according to the complexity of the design and quantity ordered.

Size

Varies according to type of display.

Types

  • Dioramas
  • Double Dioramas
  • Spectaculars
  • Wall Wraps
  • Backlit Directory Displays
  • Floor Exhibits
  • Shopping Carts
  • Banner Poles
  • Sky Murals/Banners
  • Integrated Markting Programs

Cost

Space: Package Avg. $5,500/mo. for 8 displays
High demand displays: priced seperately.
Production: Avg. $50 each poster
Mall Size, # of units and contract length influence pricing

Contract Terms

Typically purchased four weeks or longer. Typically purchased in mult-market campaigns. Number of locations contracted determines coverage and cost.

Digital Requirements

  • Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
  • Supply on Macintosh formatted CD or DVD
  • Software: Illustrator, Photoshop, Freehand & QuarkXpress
  • Specify Pantone colors for all flat tones.
  • Include both screen and printer fonts OR convert to paths/outlines
  • Photoshop imports must be saved as .eps or .tif CMYK images
  • A color print out of layout for color matching
Download a PDFDownload a PDF
Benefits

Benefits

  • Located throughout shopping malls to allow advertisers to communicate directly with consumers
  • 70% of all consumers purchases take place in a mall
  • Targets consumers ready to make a purchase
  • Delivers highly desirable audience ready to shop, open to buying and receptive to advertising
  • Designed to attract attention, brand companies, products or services, encourage point of sale
Features

Distribution

Located in almost every mall in the US and the world.

Production

Printed using a silkscreen or lithographic process. The cost of paper varies according to the complexity of the design and quantity ordered.

Specs

Size

Varies according to type of display.

Types

  • Dioramas
  • Double Dioramas
  • Spectaculars
  • Wall Wraps
  • Backlit Directory Displays
  • Floor Exhibits
  • Shopping Carts
  • Banner Poles
  • Sky Murals/Banners
  • Integrated Markting Programs
Pricing

Cost

Space: Package Avg. $5,500/mo. for 8 displays
High demand displays: priced seperately.
Production: Avg. $50 each poster
Mall Size, # of units and contract length influence pricing

Contract Terms

Typically purchased four weeks or longer. Typically purchased in mult-market campaigns. Number of locations contracted determines coverage and cost.

Requirements

Digital Requirements

  • Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
  • Supply on Macintosh formatted CD or DVD
  • Software: Illustrator, Photoshop, Freehand & QuarkXpress
  • Specify Pantone colors for all flat tones.
  • Include both screen and printer fonts OR convert to paths/outlines
  • Photoshop imports must be saved as .eps or .tif CMYK images
  • A color print out of layout for color matching
Download a PDFDownload a PDF
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