Taxi Displays
A medium with superior levels of recall, reaching a local, business and tourist audience.
Benefits
- Taxis are a demand led medium
- Taxis follow the population flow throughout the day
- An excellent point of sale medium. Taxi advertising brings your message within close proximity to the buying decision
- Fantastic at reaching businessmen, tourists and the convention trade
- The design size is the same proportion as a 14x48 bulletin, making artwork easy
- Taxis are never “zoned out,” ensuring that you reach all of the affluent, upscale neighborhoods
- Eye-level mobile medium, pedestrian, vehicular and in-taxi audience
- Dominant in city centers
Distribution
Located in most major markets in US.
Production
Vinyl substrate backlit insert.
Size
2 Sided Tops:
Finish Size - 14” x 48”
Art Size - 7” x 24”
3 Sided Tops:
Finish Size - 14” x 48”
Art Size - 7” x 24”
Rear Panel:
Finish Size - 14” x 30”
Art Size - 7” x 15”
Taxi Trunk:
Finish Size - 14” x 30”
Art Size - 7” x 18”
Cost
Space: Package Avg. $14,500/mo. for 50 tops
Production: Avg. $25 each poster
Market, # of units and contract length influence pricing
Contract Terms
Typically purchased 4 - 52 weeks.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF
Benefits
- Taxis are a demand led medium
- Taxis follow the population flow throughout the day
- An excellent point of sale medium. Taxi advertising brings your message within close proximity to the buying decision
- Fantastic at reaching businessmen, tourists and the convention trade
- The design size is the same proportion as a 14x48 bulletin, making artwork easy
- Taxis are never “zoned out,” ensuring that you reach all of the affluent, upscale neighborhoods
- Eye-level mobile medium, pedestrian, vehicular and in-taxi audience
- Dominant in city centers
Distribution
Located in most major markets in US.
Production
Vinyl substrate backlit insert.
Size
2 Sided Tops:
Finish Size - 14” x 48”
Art Size - 7” x 24”
3 Sided Tops:
Finish Size - 14” x 48”
Art Size - 7” x 24”
Rear Panel:
Finish Size - 14” x 30”
Art Size - 7” x 15”
Taxi Trunk:
Finish Size - 14” x 30”
Art Size - 7” x 18”
Cost
Space: Package Avg. $14,500/mo. for 50 tops
Production: Avg. $25 each poster
Market, # of units and contract length influence pricing
Contract Terms
Typically purchased 4 - 52 weeks.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF