Taxi Displays

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A medium with superior levels of recall, reaching a local, business and tourist audience.

Benefits

  • Taxis are a demand led medium
  • Taxis follow the population flow throughout the day
  • An excellent point of sale medium. Taxi advertising brings your message within close proximity to the buying decision
  • Fantastic at reaching businessmen, tourists and the convention trade
  • The design size is the same proportion as a 14x48 bulletin, making artwork easy
  • Taxis are never “zoned out,” ensuring that you reach all of the affluent, upscale neighborhoods
  • Eye-level mobile medium, pedestrian, vehicular and in-taxi audience
  • Dominant in city centers

Distribution

Located in most major markets in US.

Production

Vinyl substrate backlit insert.

Size

2 Sided Tops:
Finish Size - 14” x 48”
Art Size - 7” x 24”
3 Sided Tops:
Finish Size - 14” x 48”
Art Size - 7” x 24”
Rear Panel:
Finish Size - 14” x 30”
Art Size - 7” x 15”
Taxi Trunk:
Finish Size - 14” x 30”
Art Size - 7” x 18”

Cost

Space: Package Avg. $14,500/mo. for 50 tops
Production: Avg. $25 each poster
Market, # of units and contract length influence pricing

Contract Terms

Typically purchased 4 - 52 weeks.

Digital Requirements

  • Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
  • Supply on Macintosh formatted CD or DVD
  • Software: Illustrator, Photoshop, Freehand & QuarkXpress
  • Specify Pantone colors for all flat tones.
  • Include both screen and printer fonts OR convert to paths/outlines
  • Photoshop imports must be saved as .eps or .tif CMYK images
  • A color print out of layout for color matching
Download a PDFDownload a PDF
Benefits

Benefits

  • Taxis are a demand led medium
  • Taxis follow the population flow throughout the day
  • An excellent point of sale medium. Taxi advertising brings your message within close proximity to the buying decision
  • Fantastic at reaching businessmen, tourists and the convention trade
  • The design size is the same proportion as a 14x48 bulletin, making artwork easy
  • Taxis are never “zoned out,” ensuring that you reach all of the affluent, upscale neighborhoods
  • Eye-level mobile medium, pedestrian, vehicular and in-taxi audience
  • Dominant in city centers
Features

Distribution

Located in most major markets in US.

Production

Vinyl substrate backlit insert.

Specs

Size

2 Sided Tops:
Finish Size - 14” x 48”
Art Size - 7” x 24”
3 Sided Tops:
Finish Size - 14” x 48”
Art Size - 7” x 24”
Rear Panel:
Finish Size - 14” x 30”
Art Size - 7” x 15”
Taxi Trunk:
Finish Size - 14” x 30”
Art Size - 7” x 18”

Pricing

Cost

Space: Package Avg. $14,500/mo. for 50 tops
Production: Avg. $25 each poster
Market, # of units and contract length influence pricing

Contract Terms

Typically purchased 4 - 52 weeks.

Requirements

Digital Requirements

  • Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
  • Supply on Macintosh formatted CD or DVD
  • Software: Illustrator, Photoshop, Freehand & QuarkXpress
  • Specify Pantone colors for all flat tones.
  • Include both screen and printer fonts OR convert to paths/outlines
  • Photoshop imports must be saved as .eps or .tif CMYK images
  • A color print out of layout for color matching
Download a PDFDownload a PDF
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