Transit (Bus) Shelters
Provide 24-hour visibility to both vehicles and pedestrians at high traffic locations.
Benefits
- Offers outstanding visibility and quality impressions with a glass showcase
- Delivers high circulation figures due to its curbside positioning along main roadways
- Maintains high visual impact 24 hours a day, using back-lit illumination
- Economical medium providing low cost impressions
Distribution
Penetrates areas where other out-of-home coverage is limited or unavailable. Available in select major metropolian markets.
Production
Excellent four-color reproduction. The cost of paper varies according to the complexity of the design and the quantity ordered.
Size
Copy Area: H 65” x W 44”
Layout
Bleed area: H 17.25” x W 12”
Copy area: H 16.25” x W 11”
Size is based on a 1/4” = 1’ scale
Cost
Space: Avg. $5,000/mo. for 10 units
Production: Avg. $50 each poster
Market, location, # of units and contract length influence pricing
Contract Terms
Typically purchased four weeks or longer. Purchased as daily gross rating points. A #50 GRP delivers daily exposure opportunities equivalent to 50% of the adult population in a market.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF
Benefits
- Offers outstanding visibility and quality impressions with a glass showcase
- Delivers high circulation figures due to its curbside positioning along main roadways
- Maintains high visual impact 24 hours a day, using back-lit illumination
- Economical medium providing low cost impressions
Distribution
Penetrates areas where other out-of-home coverage is limited or unavailable. Available in select major metropolian markets.
Production
Excellent four-color reproduction. The cost of paper varies according to the complexity of the design and the quantity ordered.
Size
Copy Area: H 65” x W 44”
Layout
Bleed area: H 17.25” x W 12”
Copy area: H 16.25” x W 11”
Size is based on a 1/4” = 1’ scale
Cost
Space: Avg. $5,000/mo. for 10 units
Production: Avg. $50 each poster
Market, location, # of units and contract length influence pricing
Contract Terms
Typically purchased four weeks or longer. Purchased as daily gross rating points. A #50 GRP delivers daily exposure opportunities equivalent to 50% of the adult population in a market.
Digital Requirements
- Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
- Supply on Macintosh formatted CD or DVD
- Software: Illustrator, Photoshop, Freehand & QuarkXpress
- Specify Pantone colors for all flat tones.
- Include both screen and printer fonts OR convert to paths/outlines
- Photoshop imports must be saved as .eps or .tif CMYK images
- A color print out of layout for color matching
Download a PDF