Transit (Bus) Shelters

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Provide 24-hour visibility to both vehicles and pedestrians at high traffic locations.

Benefits

  • Offers outstanding visibility and quality impressions with a glass showcase
  • Delivers high circulation figures due to its curbside positioning along main roadways
  • Maintains high visual impact 24 hours a day, using back-lit illumination
  • Economical medium providing low cost impressions

Distribution

Penetrates areas where other out-of-home coverage is limited or unavailable. Available in select major metropolian markets.

Production

Excellent four-color reproduction. The cost of paper varies according to the complexity of the design and the quantity ordered.

Size

Copy Area: H 65” x W 44”

Layout

Bleed area: H 17.25” x W 12”
Copy area: H 16.25” x W 11”
Size is based on a 1/4” = 1’ scale

Cost

Space: Avg. $5,000/mo. for 10 units
Production: Avg. $50 each poster
Market, location, # of units and contract length influence pricing

Contract Terms

Typically purchased four weeks or longer. Purchased as daily gross rating points. A #50 GRP delivers daily exposure opportunities equivalent to 50% of the adult population in a market.

Digital Requirements

  • Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
  • Supply on Macintosh formatted CD or DVD
  • Software: Illustrator, Photoshop, Freehand & QuarkXpress
  • Specify Pantone colors for all flat tones.
  • Include both screen and printer fonts OR convert to paths/outlines
  • Photoshop imports must be saved as .eps or .tif CMYK images
  • A color print out of layout for color matching
Download a PDFDownload a PDF
Benefits

Benefits

  • Offers outstanding visibility and quality impressions with a glass showcase
  • Delivers high circulation figures due to its curbside positioning along main roadways
  • Maintains high visual impact 24 hours a day, using back-lit illumination
  • Economical medium providing low cost impressions
Features

Distribution

Penetrates areas where other out-of-home coverage is limited or unavailable. Available in select major metropolian markets.

Production

Excellent four-color reproduction. The cost of paper varies according to the complexity of the design and the quantity ordered.

Specs

Size

Copy Area: H 65” x W 44”

Layout

Bleed area: H 17.25” x W 12”
Copy area: H 16.25” x W 11”
Size is based on a 1/4” = 1’ scale

Pricing

Cost

Space: Avg. $5,000/mo. for 10 units
Production: Avg. $50 each poster
Market, location, # of units and contract length influence pricing

Contract Terms

Typically purchased four weeks or longer. Purchased as daily gross rating points. A #50 GRP delivers daily exposure opportunities equivalent to 50% of the adult population in a market.

Requirements

Digital Requirements

  • Digital resolution at this scale is best at 600dpi but can be as low as 300dpi
  • Supply on Macintosh formatted CD or DVD
  • Software: Illustrator, Photoshop, Freehand & QuarkXpress
  • Specify Pantone colors for all flat tones.
  • Include both screen and printer fonts OR convert to paths/outlines
  • Photoshop imports must be saved as .eps or .tif CMYK images
  • A color print out of layout for color matching
Download a PDFDownload a PDF
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