Outdoor 101 For College Students
We’re always getting inquiries from students across the country regarding questions they have about Outdoor Advertising for a marketing or advertising class project.
So, we've taken some of the most popular requests and made a great booklet you can download with lots of helpful information. Included is just about everything one needs to know about Outdoor Advertising and how to use it for your project.
OUTDOOR 101 ANSWERS ALL THESE QUESTIONS AND MORE:
“Can you give me an example of a media plan including Outdoor?”
“What makes a good billboard?”
“How does Outdoor compare to other media (radio/TV)?”
“What calculation formula does Outdoor use for reach, frequency, circulation, etc?”
“How much does a billboard cost?”
“What are the other types of Outdoor advertising?”
“Who are the top national advertisers for Outdoor?”