1. Cost: In most cases, Billboards are a fraction of the cost of a Super Bowl ad. For example, a four-week billboard campaign across the top 27 US markets can reach almost one billion impressions for the cost of a single Super Bowl ad.
2. Reach: Billboards offer both local and national reach. They can be used to target specific markets, or blanket the entire country with a single campaign.
3. Flexibility: Billboard campaigns can be tailored to meet specific objectives, such as brand awareness, product promotion, or direct response.
4. Measurability: Billboard campaigns can be tracked in real-time to measure the effectiveness of the campaign and optimize the messaging as needed.
5. Brand Exposure: OOH billboard campaigns can reach large audiences with impactful visuals and messaging, creating memorable impressions and increasing brand awareness.
Overall, OOH billboards can provide a cost-effective and powerful alternative to the Super Bowl for advertisers looking to reach a large audience with their message.
Source: Project X Media