Oreo takes over Times Square

Monday, June 19, 2017

 One of America's favourite cookies, Oreo celebrated its 100th birthday with the 'Wonderfilled' campaign, and The Martin Agency were tasked with creating a series of inspiring animations. They then teamed up with Brand New School to take over the largest advertising space in the United States - Times Square.

"It’s an amazing venue that allows the work shine in a dynamic space that naturally fills people with wonder," creative director of Magnus Hierta enthuses. "This piece also takes advantage of the Times Square space by creating a visual tapestry of sharing that spreads across the screens and leaps from building to building."