At the Cannes Lions, we spoke with innovative digital marketers from UM, Twitter, Edelman and PMX to get their take on how art and science inform outdoor advertising. In this video, they discuss some of the latest trends, from using mobile to retarget consumers who’ve been exposed to an outdoor billboard, to delivering dynamic creative based on the weather, time of day and other factors.

Weather you are a small local business or a large national one - take a few minutes to listen to these industry leaders and learn how they are using the power of outdoor adverising.